Focus on #Sight

LIGHT FOR THE WORLD is delighted to launch an awareness campaign in the run-up to WSD 2014.

On October 9, World Sight Day 2014 will focus on avoidable blindness. In the run-up to this event, LIGHT FOR THE WORLD, together with friends and partners, have launched a social media campaign called FOCUS ON #SIGHT, centred on Facebook, to raise awareness for the basic facts on avoidable blindness:

• There are currently 39 million blind people world-wide 
• 90% of them are living in economically deprived regions
• 80% of all blindness is preventable
• Medical eye care must be made accessible to everyone, everywhere!

Participants in the campaign are asked to symbolically ‘see the world through different eyes’ on and around World Sight Day and to document their support by changing their Social Media profile pic.

Help us draw the public eye to our concern: Change your social media profile picture for World Sight Day on October 9th 2014 and make a stand for a world in which eye sight is no luxury but a basic right.

A facebook app provided by LIGHT FOR THE WORLD makes branding profile pics a doddle: https://apps.facebook.com/focus-on-sightt

Please help spread the campaign and create awareness for preventable blindness! For further informations, contact Alexandra Zotter at [email protected].