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October 13th 2022 was the biggest World Sight Day ever!
On Thursday alone we saw almost 10,000 media pieces, with over 100 million media impressions. Social Media impressions topped 250 million. IAPB has led the World Sight Day around the world with the day trending all day globally on social media. We smashed our 5 million target and are at 6.8 million and counting!
We could not have done it without you.
We’ve had His Majesty King Charles, the Health Minister of New South Wales, the President of the UN General Assembly, the Director General of Health in Malaysia, the author Kim Kelly, the Health Minister of the Solomon Islands and countless influencers and celebrities getting onboard. Everyone from the World Economic Forum to NASA! Here in the Western Pacific social media has been alive with your events and pledges, rallies and calls for better political support.
Our World Sight Day Global Partners, members, and many more in the sector and beyond have been involved, wearing our heart glasses, passing the glasses and doing everything from blind-folded marches to cake sales.
Your efforts have been dynamic! Thank you.
Please enjoy this presentation from the IAPB Head of Campaigns, Simon Darvill, including a short video recap of the day (feel free to share this with partners – it’s terrific). And please join me in congratulating Simon plus his campaign and communications team on the amazing job they’ve done taking World Sight Day to “the next level”.
Please enjoy this photographic wrap of World Sight Day activities in the Western Pacific, which highlight the depth and breadth of events undertaken by you across the region.
