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Thanks to the power of collective action, World Sight Day 2022 was bigger and louder than ever before!
The Love Your Eyes campaign, in its second year, inspired our World Sight Day Global Partners, IAPB Members, decision makers, celebrities, the eye health sector and beyond, and the public to add their voices to call for attention to eye health around the world.
To kick off the campaign, we set a target of five million pledges to #LoveYourEyes. We smashed our target, with almost seven million pledges made. We thank the dozens of organisations and thousands of individuals who added their pledges to the list.
We asked our networks to take eye health to the corridors of power screenings the vision of the world’s leaders and decision-makers. This effort was to have them recognise the importance of eye care that is available, accessible and affordable for everyone. Dozens of screenings from the UN Headquarters in NY to the halls of the Maharashtra Legislative Assembly in Mumbai demonstrated the importance and power of eye health.
Other highlights included; the Love Your Eyes glasses taking over social media by showing up on faces from the remotest regions of Tanzania to sports stadiums in America, IAPB campaigner of the year, Lowri Moore generating a global swell of support for her #GlassesOn campaign that directly addresses the stigma of wearing glasses, some very special recognition for the cause from King Charles III and IAPB Global Ambassador, The Countess of Wessex and our World Sight Day Global Partners encouraging the world to pass the glasses.
Our World Sight Day report summarises this year’s amazing successes and gives a snapshot of how we cut through and resonated with audiences globally, with over 11,000 pieces of media coverage, reaching over 150 million people and social media lighting up with over 200 million impressions.
We invite you to read the report. We encourage you to share it with your networks and staff so that everyone can be proud of what we collectively achieved.
None of this year’s success would have been possible without the support of our World Sight Day Global Partners, Abbvie, Bayer, CBM, Horizon, National Vision, Novartis, Roche, Sightsavers, Seva Foundation and OneSight Essilor Luxottica Foundation.
Thank you to everyone for your involvement and enthusiasm. We cannot wait to see what we can achieve together in 2023.
