An Eye-Opening Visit to National Vision: A Glimpse into the Future of Accessible Eye Care

It is now the final few weeks before World Sight Day, a time when lots of our attention focusing on our plans and activations for the 10th October I had the privilege of visiting the headquarters of one of our World Sight Day Partners, National Vision Inc. in Atlanta, Georgia.  

This experience was to use the overused pun ‘eye-opening’, highlighting just some of the crucial work being done in the eye health sector and reinforcing the importance of collaborations like those between National Vision and the International Agency for the Prevention of Blindness (IAPB). 

My first day began with a visit to one of the affiliates of Prevent Blindness, Prevent Blindness Georgia at the Hands of Hope Clinic, a deeply moving experience that showcased the compassionate care provided to individuals facing significant challenges including extreme poverty. Witnessing firsthand the impact of such services underscored the vital importance of National Vision’s partnerships within the community that it is most local too. It was a poignant reminder of the very reason we observe World Sight Day – to raise awareness and ensure that everyone, regardless of circumstance, has access to the eye care they need. 

Later that day, a tour of the National Vision Retail Support Center provided valuable insights into the company’s history, values, and culture. It was inspiring to meet the passionate individuals who work tirelessly to bring National Vision’s business and mission to life. Their unwavering commitment to making quality eye care accessible to all was palpable, evident in every interaction and initiative, including those they have with IAPB. 

My second day offered a glimpse into the future of eye care. A tour of the National Vision Lab was a revelation and something I haven’t done in the 8 years I have worked in the eye health sector. It was great to see the cutting-edge technology and innovation behind crafting each unique pair of glasses, my preconception was that this would be a ‘factory process’ but I hadn’t appreciated how each individual pair of glasses are individual to the person who they will reach. The dedication to precision and personalisation was remarkable, a testament to the company’s pursuit of excellence, while trying to keep the cost price affordable for the population that it serves. 

But perhaps the most unusual experience for me was a remote eye exam at one of National Vision’s ‘America’s Best’ stores. This seamless blend of technology and in-store expertise demonstrated the potential to revolutionise access to care, especially in underserved areas. It was a powerful illustration of how technology and innovation can bridge gaps and bring essential services to those who need them most. 

Beyond the impactful experiences, I was grateful by the warmth and hospitality extended throughout my visit. From the delicious Southern cuisine to the genuine kindness of everyone I met, it was evident that National Vision’s commitment to care extends far beyond eye health. It’s a culture that fosters connection and truly embodies the spirit of compassion. 

As I reflect on this visit, I’m filled with gratitude for the opportunity to witness firsthand the dedication and innovation driving accessible eye care. It’s a reminder that while World Sight Day is a moment to raise awareness, the work continues year-round. Together, through collaboration, campaigning, advocacy, and a shared commitment to a brighter future, we can create a world where everyone can see clearly.