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I See You Campaign Introduction – Biotech’s CSR initiative

Published: 13.08.2024
Vera Imir Kocatepe Vice President : Global Strategy
BIOTECH HEALTHCARE HOLDING GMBH
Devendrapal Singh Khalsa Head : Clinical & Marketing
BIOTECH HEALTHCARE HOLDING GMBH
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High Myopia: Beyond Refractive Error

The prevalence of high myopia is increasing globally at a rapid pace. By the end of 2050, high myopia will affect approximately 1 billion people.

  • High myopia, typically defined as a refractive error of -6.00 diopters or more, is associated with several significant eye health problems and complications, such as retinal issues and early cataract development.
  • This condition can significantly impact daily activities, educational performance, and overall quality of life due to frequent prescription changes and visual limitations.

Life of High Myopic Patient

Living life to the fullest independently is a goal everyone aspires to, yet not everyone is fortunate enough to achieve it.

  • For individuals with high myopia, glasses or contact lenses become an unwelcome lifelong necessity.
  • Engaging in activities like extreme sports—such as football, gymnastics, or swimming—becomes challenging, as these individuals barely able to see bright colors of life without glasses
  • The physical burden of glasses, resting heavily on the nose, is compounded by the mental and psychological stress they impose. The constant dependence on glasses not only affects one’s ability to experience life fully but also contributes to feelings of weakness and inadequacy compared to those with normal vision.

‘I SEE YOU’ PROGRAM

INTRODUCTION

  • Based on our mission ‘Access to Innovation’, we have created the
    ‘I SEE YOU’ social responsibility program which aims to be life changing for people in that situation.
  • ‘I SEE YOU’ project aims to find worldwide, young individuals aged from 21 to 40 which suffer from severe refractive errors, that could benefit from Biotech’s most advanced customized intraocular and phakic lenses, and the highly surgical skills of the surgeons collaborating in this project.
  • As part of ‘I SEE YOU’ program, Biotech will enable access to the most advanced customized intraocular and phakic lenses to needy patients and that will allow them to achieve the best vision possible. Through this program, selected patients, will be able to make the most of their lives.
  • Smile & Satisfaction would be only reward Biotech & Collaborative surgeon will expect from the patient.